Product Development and Pricing Strategies Assignment - 1

Product Development and Pricing Strategies - Assignment ExampleIncreasing competition in todays globalised economy has beat the organization under the pressure of designing effective marketing strategy. Marketing is the process of developing and implementing the idea of pricing, promotion and distribution of products and services such that they pee-pee exchanges that generates satisfaction in the objective of the organization and individual (Ferrell and Hartline, 2010). Marketing strategy provides the best opinion to the organization regarding how it can use its resources and skills in the market coiffure so that it can run the business profitably (McDonald, 2007). The marketing strategy is mainly concerned regarding the four Ps and the objective of the organization. Flexibility in the marketing strategy creates a positive influence on the performance of the organization (Pride and Ferrell, 2010). In a competitive economy successful marketing is on the whole about customer focus, positioning and attaining competitive success (Lancaster and Massingham, 2010). unstained Airlines is the fifth largest airline in the world. It has a fleet of over 375 jets that flies over 240 cities. Classic Airlines has about more than 2300 flights flying daily. It has been operating in the airline industry for more than 25 years. It has employee strength of more than 32,000. In the year 2004 the company has enter earnings of $10 million and sales figure reached $8.7 billion. But being in a profitable business, Classic Airline has started facing some riddle that has reduced its profit by significant numbers.